Built for you

The AI stack built for restaurant and hospitality operators.

Daily sales, labor, food cost, reviews, and reservations — without hiring a GM for each location.

Running an independent restaurant, bar, or small hotel means you close the night with four screens open: Toast or Square for sales, 7shifts or Homebase for labor, MarginEdge or a spreadsheet for food cost, and your inbox for OpenTable, Resy, and Google review notifications. You reconcile yesterday's covers against the deposit in the bank, chase a chargeback from a no-show, and sketch next week's schedule based on a weather forecast and a gut feel. None of those tools talk to each other, and your bookkeeper sees the picture three weeks late. Starch connects your POS, reservation system, bank feeds, and payroll into one place, then lets you describe the daily report you actually want — covers, labor percentage, food cost variance, top complaints from reviews — and builds it. When your vertical tool has no API, browser automation pulls the numbers anyway. You get your morning number before you open the door.
Your Starch stack
Financial
Runway Analysis

Track burn rate and financial runway by combining Stripe revenue with bank account expenses from Plaid.
Financial
Transaction Insights

Analyze bank transactions with category breakdowns, spending trends, and anomaly detection from your connected Plaid accounts.
FinancialComing Soon
Budgeting

Track budgets by category and compare against actual spend from your accounting system.
Financial
Scenario Analysis

Model financial futures using live Stripe revenue and Plaid expenses — compare growth, headcount, and burn scenarios side by side.
Marketing
CRM

A customizable CRM that adapts to your workflow. Describe how you work and AI designs a CRM tailored to you — or import from an existing CRM.
Productivity
Email Agent

AI that organizes your inbox and drafts replies instantly. Smart prioritization, automated follow-ups, and one-click actions help you reach inbox zero and get through email twice as fast.
OperationsComing Soon
Customer Support Agent

AI-powered customer support that resolves tickets instantly. Handles common inquiries, routes complex issues to your team, and learns from your knowledge base to deliver accurate answers 24/7.
Productivity
Scheduling

Share your availability and let anyone book meetings with you. Syncs with Google Calendar for real-time availability.
ProductivityComing Soon
Task Manager

Track tasks, set priorities, and stay on top of deadlines. A simple, focused task list with priority levels, due dates, and custom ordering.
Productivity
Project Management

A Linear-inspired project management tool built for early-stage teams. Kanban board, list view, priority tracking, and AI-powered task management — all without leaving Starch.
Marketing
Growth Analyst

Your AI-powered marketing sidekick. Connects to PostHog to analyze traffic, referrers, conversions, and retention — then delivers weekly actionable growth recommendations.
Financial
Investor Reporting

Generate board-ready investor updates on a chosen cadence combining live financial metrics, AI-powered industry research, beautiful charts, and narrative summaries — then email them to your investor list.

Workflows we cover for Restaurant and Hospitality Founders

finance-fpa

ops-supply

marketing-growth

people-hr

customer-support

strategy-planning

internal-comms

compliance-legal

Frequently asked questions
Does Starch connect to Toast, Square, or Resy?
Square connects directly via Starch's integration browser and queries live. Toast, Resy, OpenTable, and Tock don't have open APIs for small operators, so Starch uses browser automation — it logs into your admin portal on a schedule, pulls daily sales, covers, and payouts, and lands them in one place. You set it up once and stop exporting CSVs.
Can I get a daily flash report across all my locations?
Yes. Describe what you want — 'every morning at 7am, pull yesterday's net sales, covers, labor hours, and food cost from each location, flag any location more than 5% off budget, and text me the summary' — and Starch builds it. Data comes from your POS, 7shifts or Homebase via browser automation, and Plaid bank feeds for the deposit reconciliation.
What about review management across Google, Yelp, and OpenTable?
The Customer Support Agent reads incoming reviews via browser automation across Google Business Profile, Yelp, OpenTable, and Resy. It drafts responses in your voice, flags anything that mentions food safety or staff conduct for your direct review, and rolls up weekly themes — 'service speed' mentions up 20%, for example — so you know what to fix before it shows up in ratings.
Does it handle labor scheduling and tip reconciliation?
Starch doesn't replace 7shifts or Homebase — it reads from them. The Scheduling app pulls published schedules, compares them against POS sales by daypart, and surfaces over-staffed or under-staffed shifts. For tips, it reconciles declared tips from your POS against payroll runs in Paylocity or ADP and flags discrepancies before payroll closes.
Is Starch SOC 2 certified? We handle cardholder data.
Starch is not SOC 2 Type II certified yet and doesn't offer an on-prem option. Your POS is your cardholder-data system of record — Starch connects to reporting interfaces, not to card data itself. If your investors or franchisor require SOC 2 Type II from every vendor, that's a real constraint to weigh.
How much does this cost for a small operator?
The platform is free during beta. Individual apps will have monthly subscriptions once pricing is finalized — you pick the apps you need instead of paying for one enterprise suite. Most restaurant operators start with three or four apps (daily flash report, review management, transaction insights, scenario planning for a new location) and add more over time.

The AI stack built for restaurant and hospitality operators.

Join the open beta. Free for early users.