The AI stack built for CPG brands.
Demand planning, inventory, compliance, retail analytics, and Amazon ops — without hiring a team for each one.
Manage your Amazon business without the guesswork. AI handles FBA replenishment, optimizes Subscribe & Save, monitors your Buy Box, and tracks true profitability after every Amazon fee.
Sync Shopify orders and inventory with wholesale marketplaces in real time. Two-way sync prevents overselling, automates order routing, and keeps stock levels accurate across every sales channel.
Generate compliant nutrition labels, manage ingredient statements, and stay ahead of FDA requirements. AI tracks regulatory changes across your SKUs so you never ship a mislabeled product.
Full lot-level traceability from supplier to shelf. Track every batch through production, manage expiration dates, and run mock recalls in minutes instead of days — so you're always audit-ready.
Know exactly what your brokers are doing for their commission. Track retail execution, new store authorizations, distribution voids, and field activity so you can hold brokers accountable with data.
Finally see what's happening at your co-packer. Track production schedules, manage spec sheets, monitor yield variance, and reconcile inventory — without chasing emails and spreadsheets.
Stop losing margin to invalid deductions. AI auto-codes chargebacks, matches backup documentation, identifies disputes worth fighting, and recovers revenue hiding in your deduction backlog.
Replace spreadsheet forecasting with AI-powered demand planning. Predict what to produce, when to reorder, and how much safety stock to carry so you stop wasting inventory or missing sales.
One view of inventory across every location. See real-time stock levels at your co-packer, 3PL, and every warehouse — with smart allocation, reorder automation, and shelf-life tracking built in.
All your retail data in one place. Unify POS data across retailers, track sell-through velocity by store, spot distribution gaps, and make decisions faster without waiting weeks for syndicated reports.
See exactly where your trade dollars go and what they return. Plan promotions, track scan-backs and off-invoice allowances, and measure actual sales lift so you stop overspending on promotions that don't work.
Generate board-ready investor updates on a chosen cadence combining live financial metrics, AI-powered industry research, beautiful charts, and narrative summaries — then email them to your investor list.
Track burn rate and financial runway by combining Stripe revenue with bank account expenses from Plaid.
A customizable CRM that adapts to your workflow. Describe how you work and AI designs a CRM tailored to you — or import from an existing CRM.
Workflows we cover for CPG Founders
finance-fpa
- Analyze Vendor and Category Spend
- Automate AP Invoice Approvals
- Build a 13-Week Cash Flow Forecast
- Build an Annual Operating Budget
- Build a Monthly Board Financial Pack
- Close Month-End Books
- Forecast Runway and Months of Cash
- Model Financial Scenarios and Sensitivities
- Prepare Audit and Tax Workpapers
- Run Monthly Flux and Variance Analysis
- Track AR Aging and Run Collections
- Track Gross Margin by Channel and SKU
investor-relations
ops-supply
- Audit Inventory Shrinkage
- Dispute Retailer Deductions and Chargebacks
- Forecast Product Demand
- Manage Co-Packer Production Runs
- Plan Trade Spend and Retail Promotions
- Reconcile Amazon Seller Settlements
- Set Reorder Points and Safety Stock
- Sync Shopify Inventory Across Channels
- Trace Lot-Level Inventory
- Track Broker and Distributor Performance
- Track Inbound Shipments and Landed Cost
- Vet and Onboard Vendors
sales-crm
strategy-planning
marketing-growth
people-hr
internal-comms
Is Starch built specifically for CPG?
Can I use just the CPG apps without the rest?
Does this replace enterprise tools like TradeGlobal or Crisp?
How does Starch handle FSMA compliance?
What integrations matter for CPG?
Are the CPG apps available now?
The AI stack built for CPG brands.
Join the open beta. Free for early users.