Built for you

The AI stack built for small RevOps teams.

Pipeline hygiene, attribution, quota modeling, and forecast prep — without ripping out your CRM.

A 2-person RevOps team supporting 30 reps is the connective tissue nobody else in the org wants to think about. You're cleaning up stale opportunities in HubSpot or Salesforce, rebuilding the quota model in Sheets every time the CRO changes territory, stitching together attribution from Apollo sequences, LinkedIn touches, and inbound form fills, preparing the weekly forecast call by pasting pipeline snapshots into slides, and fielding 'can you just pull me a list of...' requests on Slack all day. The CRM is the source of truth and also the thing that breaks every week. Starch doesn't replace HubSpot or Salesforce — it syncs from them (HubSpot as Tier 1 direct, Salesforce and Pipedrive via the integration browser) along with Apollo, LinkedIn, and Gmail, then lets you build the hygiene rules, the territory model, the attribution view, and the forecast-prep dashboard as natural-language apps on top of a single connected dataset.
Your Starch stack
Marketing
CRM

A customizable CRM that adapts to your workflow. Describe how you work and AI designs a CRM tailored to you — or import from an existing CRM.
Sales
Sales Agent CRM

Track deals, tasks, and broker relationships for freight sales agents. Connects to Gmail for email context.
Marketing
LinkedIn Automation

Your LinkedIn on autopilot — manage connections, engage with your network, and grow your presence. All powered by browser automation that runs on your behalf throughout the day.
Marketing
Growth Analyst

Your AI-powered marketing sidekick. Connects to PostHog to analyze traffic, referrers, conversions, and retention — then delivers weekly actionable growth recommendations.
Productivity
Email Agent

AI that organizes your inbox and drafts replies instantly. Smart prioritization, automated follow-ups, and one-click actions help you reach inbox zero and get through email twice as fast.
Productivity
Meeting Notes

AI meeting notes that capture everything so you can focus on the conversation. Real-time transcription, smart summaries, automatic action items, and searchable meeting history.
Productivity
Scheduling

Share your availability and let anyone book meetings with you. Syncs with Google Calendar for real-time availability.
Financial
Scenario Analysis

Model financial futures using live Stripe revenue and Plaid expenses — compare growth, headcount, and burn scenarios side by side.
FinancialComing Soon
Budgeting

Track budgets by category and compare against actual spend from your accounting system.
ProductivityComing Soon
Task Manager

Track tasks, set priorities, and stay on top of deadlines. A simple, focused task list with priority levels, due dates, and custom ordering.
Productivity
Project Management

A Linear-inspired project management tool built for early-stage teams. Kanban board, list view, priority tracking, and AI-powered task management — all without leaving Starch.
Productivity
Knowledge Management

A team knowledge base that keeps your company's information organized, searchable, and always up to date. AI-powered search finds answers instantly so your team stops asking the same questions.
MarketingComing Soon
Presentation Agent

AI that builds polished presentations in minutes. Describe your message and get a complete slide deck with smart layouts, data visualizations, and on-brand design — no design skills needed.

Workflows we cover for Small RevOps Teams

sales-crm

investor-relations

strategy-planning

internal-comms

customer-support

marketing-growth

finance-fpa

Frequently asked questions
Do I need to replace Salesforce or HubSpot to use Starch?
No. HubSpot is a Tier 1 direct integration — contacts, companies, deals, and owners sync on a schedule. Salesforce and Pipedrive connect via the integration browser and are queried live. Your CRM stays the source of truth; Starch builds the cleanup rules, the territory and quota models, and the attribution dashboards on top.
Are there pre-built apps for RevOps?
Yes — Sales Agent CRM (connects HubSpot, Apollo, Capsule), LinkedIn Automation, and Growth Analyst are live. For RevOps-specific workflows — pipeline hygiene rules, custom quota models, multi-touch attribution, forecast-prep dashboards — you describe what you want and Starch builds it. A team recently built a 'stale deal detector' that pings reps in Slack in under an hour.
Can Starch help with pipeline hygiene?
Yes, this is one of the highest-ROI use cases. You describe the rules ('flag any deal over $25K that hasn't had a meeting logged in 10 days' or 'auto-update close dates that are in the past') and Starch runs them on a schedule, pings reps directly in Slack, and keeps a dashboard of the current state. What used to be a Monday-morning scrub becomes continuous.
How does this handle attribution?
Starch pulls from HubSpot or Salesforce (deals), Apollo (sequences), LinkedIn (touches via CUA), Gmail (reply activity), and Calendly (meetings booked) into one connected dataset. You describe the attribution model you want — first touch, last touch, multi-touch with weights — and Starch builds the dashboard. No more stitching five CSVs in Sheets every month.
Can it help with quota setting and territory modeling?
Yes. Scenario Analysis and Budgeting let you pull live closed-won data from the CRM, model quota changes against historical rep performance, and test territory splits. Instead of a locked Sheets model that only you can update, you describe the scenarios and Starch produces the view — and the CRO can ask questions in plain English instead of pinging you.
Is this secure enough for CRM data?
All data is encrypted in transit and at rest. CRM connections use OAuth with scoped access — HubSpot, Salesforce, and Pipedrive all read-only by default unless you grant write. Honest note: Starch is not SOC 2 Type II certified yet, and there's no on-prem option. For most RevOps teams at sub-500-person companies, the posture is comparable to existing CRM integrations.

The AI stack built for small RevOps teams.

Join the open beta. Free for early users.