Built for you

The AI stack built for small customer success teams.

Onboarding, QBRs, expansion plays, and churn risk — without rolling out Gainsight.

A 3-person CS team covering 250 B2B accounts is doing the work of a team twice its size. You're running kickoff calls for new customers, building QBR decks every quarter that pull from the CRM, the product analytics tool, and the support ticketing system, tracking expansion signals across a pipeline that lives half in HubSpot and half in your head, watching for churn risk in a usage dashboard that only updates weekly, answering the same onboarding questions through Intercom, and somehow owning the renewal forecast too. The tools built for this — Gainsight, Catalyst, ChurnZero — cost six figures and assume a CS-ops person to configure them. Starch doesn't replace HubSpot or Intercom. It connects to them (HubSpot is Tier 1, Intercom and Zendesk are reachable via the integration browser, Gmail and Calendar via Tier 1 sync) and lets you build the surfaces your CRM doesn't ship — the health-score dashboard, the QBR generator, the expansion-play tracker — as natural-language apps on top of the data you already have.
Your Starch stack
Marketing
CRM

A customizable CRM that adapts to your workflow. Describe how you work and AI designs a CRM tailored to you — or import from an existing CRM.
Productivity
Email Agent

AI that organizes your inbox and drafts replies instantly. Smart prioritization, automated follow-ups, and one-click actions help you reach inbox zero and get through email twice as fast.
OperationsComing Soon
Customer Support Agent

AI-powered customer support that resolves tickets instantly. Handles common inquiries, routes complex issues to your team, and learns from your knowledge base to deliver accurate answers 24/7.
Productivity
Meeting Notes

AI meeting notes that capture everything so you can focus on the conversation. Real-time transcription, smart summaries, automatic action items, and searchable meeting history.
MarketingComing Soon
Presentation Agent

AI that builds polished presentations in minutes. Describe your message and get a complete slide deck with smart layouts, data visualizations, and on-brand design — no design skills needed.
Productivity
Knowledge Management

A team knowledge base that keeps your company's information organized, searchable, and always up to date. AI-powered search finds answers instantly so your team stops asking the same questions.
ProductivityComing Soon
Task Manager

Track tasks, set priorities, and stay on top of deadlines. A simple, focused task list with priority levels, due dates, and custom ordering.
Productivity
Scheduling

Share your availability and let anyone book meetings with you. Syncs with Google Calendar for real-time availability.
Productivity
Project Management

A Linear-inspired project management tool built for early-stage teams. Kanban board, list view, priority tracking, and AI-powered task management — all without leaving Starch.
Sales
Sales Agent CRM

Track deals, tasks, and broker relationships for freight sales agents. Connects to Gmail for email context.
Marketing
LinkedIn Automation

Your LinkedIn on autopilot — manage connections, engage with your network, and grow your presence. All powered by browser automation that runs on your behalf throughout the day.

Workflows we cover for Small Customer Success Teams

sales-crm

customer-support

marketing-growth

strategy-planning

internal-comms

compliance-legal

people-hr

Frequently asked questions
Do I need to replace HubSpot, Salesforce, or Gainsight to use Starch?
No. HubSpot is a Tier 1 integration with scheduled sync; Salesforce and Gainsight are reachable via the integration browser. Your CRM stays the source of truth on accounts and deals; Starch builds the CS-specific surfaces — health scoring, onboarding trackers, QBR generators — that your CRM doesn't ship on its own. Useful if you can't justify a Gainsight rollout at your current headcount.
Are there pre-built apps for customer success?
CRM and Sales Agent CRM are starter apps that flex for CS use cases, and Customer Support Agent handles the ticket-triage side. CS-specific workflows — health scoring, QBR generation, churn playbooks — are best built as custom apps. You describe what 'healthy' means for your product ('logged in last 14 days, 3+ active seats, positive NPS in last quarter') and Starch builds the scoring model and dashboard.
Can Starch generate QBR decks?
Yes. Presentation Agent pulls from your CRM, product analytics (Mixpanel, Amplitude, PostHog via the integration browser), and support data, and generates a per-account QBR deck on whatever cadence you set. You describe the sections you always include — usage trends, open tickets, expansion opportunities, renewal status — and Starch produces the first draft, so you spend QBR-prep time editing instead of assembling.
How does it handle onboarding and time-to-value tracking?
As a custom app. You describe your onboarding milestones (kickoff call done, first integration live, admin training complete, 10+ seats activated), connect the systems that signal each one, and Starch builds a tracker that nudges CSMs when an account stalls. Scheduling and Meeting Notes cover the kickoff-call logistics; Email Agent drafts the nudge emails that go to stuck customers.
What about churn risk and expansion signals?
You describe the signals ('usage dropped 40% week-over-week, primary champion left — LinkedIn change detected, support tickets spiked, renewal in 90 days') and Starch builds a watcher that flags at-risk accounts in Slack or a dashboard. Same pattern for expansion — rising usage against plan limits, new departments appearing in seat data — surfaced as a play queue with suggested next actions.
Is this secure enough for customer data?
All data is encrypted in transit and at rest. Honest limits: Starch is not SOC 2 Type II certified yet, and there's no on-prem option. For CS teams at companies where customer data is heavily regulated (healthcare, financial services), flag this during beta signup. For most B2B SaaS CS teams at sub-500-person companies, the posture matches the CRM and support tools you already trust with the same account data.

The AI stack built for small customer success teams.

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