Marketing
LinkedIn Automation
Warm up and boost your LinkedIn profile by actively commenting on posts from your ICP and auto-accepting invites based on a custom filter. Run in auto mode, or use draft mode to receive every comment draft for approval before anything posts.
What is LinkedIn Automation?
LinkedIn Automation runs your LinkedIn presence on autopilot through the day. It discovers fresh posts from people in your ICP, drafts voice-aware comments prioritized for engagement, and either posts them in auto mode or holds every draft for your approval in draft mode. It also auto-accepts incoming connection requests that match a custom filter you describe in plain English — 'founders and operators in CPG, no recruiters, no agencies pitching services' — so inbound stops piling up. Everything runs through browser automation on your behalf, meaning LinkedIn sees normal human-paced activity instead of API calls, which keeps your account safe from the limits that hit most automation tools. Built for operator founders who know LinkedIn is where their buyers and peers hang out but don't have time to spend an hour a day on it, and for small teams that want consistent founder-led visibility without burning a human on the grunt work.
Key Features
Who it's for
- Operator founders who know LinkedIn drives leads but can't carve out daily time for it
- Founders in CPG, real estate, and services where LinkedIn is where buyers actually are
- Two-person teams running founder-led outbound without a sales development rep
- Operators building visibility through consistent engagement with their target audience
Example workflows
Set up daily LinkedIn automation
- 1Connect your LinkedIn account to Starch (one-time browser-based login).
- 2Describe your ICP in plain English — the kinds of posts you want Starch to find for commenting — and drop in a few example posts or comments in your voice.
- 3Write your invite filter — the kinds of incoming connection requests you want auto-accepted, plus anything to exclude (recruiters, agency pitches, etc.).
- 4Pick a mode: draft mode (every comment lands in your queue for approval) or auto mode (comments post as drafted, paced through the day).
- 5Check the activity log each morning and refine your ICP, voice, or invite filter wherever something looks off.
Run draft mode while you dial in your voice
- 1Switch the comment automation to draft mode so nothing posts without you.
- 2Each morning, review the day's drafted comments — keep the ones that sound like you, edit the ones that don't.
- 3After a week or two, check the activity log to see how well Starch is matching your tone and which posts it's prioritizing.
- 4Tighten your voice notes or ICP description wherever drafts keep needing the same edits.
- 5Flip the automation to auto mode once the drafts consistently sound like you.
What you can ask
"Show me today's comment drafts before they post"
"Switch the comment automation to draft mode"
"Update my invite filter to accept founders and operators in CPG"
"Show me every comment I posted this week"
"Show me who was auto-accepted today and why"
Frequently asked questions
Won't LinkedIn ban my account for using automation?
LinkedIn bans accounts that hammer their API with obvious bot behavior — fast, API-driven, hundreds of actions per hour. Starch uses browser automation that runs at human pace on your behalf, respects LinkedIn's rate limits, and takes natural pauses between actions. It's the same approach the serious automation tools use, and it's why accounts using Starch don't get flagged the way ones using cheap API scrapers do. You're still subject to LinkedIn's terms of service, which you should read.
How do custom invite filters work?
You describe your criteria in plain English — 'founders and operators in CPG, real estate, or asset management; no recruiters; no agencies pitching services.' Starch reads each incoming request's title, company, and mutual connections, and auto-accepts the ones that match. Anything that doesn't match sits untouched in your invite queue so you can decide manually. Every decision shows up in the activity log, and you can refine the filter any time the edge cases start drifting.
What's the difference between auto mode and draft mode?
Auto mode posts comments as soon as Starch drafts them, paced naturally through the day. Draft mode does everything except hit publish — every comment lands in a review queue and you approve or edit it before it goes live. Most founders run draft mode for the first week or two while they tune the voice, then switch to auto once it's reliably sounding like them. You can flip between modes any time.
How does Starch decide which posts to comment on?
You describe your ICP in plain English — 'founders at CPG brands under 50 employees, operators in real estate, anyone writing about supply chain.' Each day Starch surfaces fresh posts from people who match, drafts voice-aware comments prioritized for the ones most likely to get engagement, and either posts them (auto mode) or queues them for your review (draft mode). It pulls from posts in your feed and from accounts you don't follow yet, so you're not just commenting on the same handful of people.
How does it sound like me instead of a generic bot?
During setup you give Starch a few example posts or comments you've written, plus a short note on your tone and the topics you care about. Each draft tries to match your voice — opinionated where you're opinionated, dry where you're dry, plain English where you're plain English. Draft mode is where most people dial this in: edit a few comments before they post and Starch picks up the pattern.
Can I use it alongside my real manual LinkedIn activity?
Yes, that's the normal setup. Starch handles the repetitive work — daily commenting on ICP posts, auto-accepting matching invites, tracking everything in the activity log — while you still do personal messaging, direct conversations, and anything that benefits from your judgment. Think of Starch as the consistency layer so you can focus on the conversations that actually matter.
Get started with LinkedIn Automation
Join founders already using Starch to run their business smarter.