The story
Why we build,
and how we started.
The situation we walked into, and the decision it forced.
Starch began as a team of AI-native builders pointing agents at complicated problems. With a banking background on the founding team, finance was the first field we looked into, and the one we could not put down.
Inside the desks, the same picture at every firm: recurring work still run by hand, and horizontal tools that demanded months of customization only to stall one customization short of production. The last mile, the stretch that reaches a desk's own portals, formats and approvals, was always left to build by hand.
So we chose the other road: vertical solutions, one workflow on one desk, solved completely rather than promised broadly. That is how the company started, and it is still how every desk starts.