Choose Rogo if
You want one platform across many desks, you have the engineering capacity to adopt it, and you would rather your team own configuration and upkeep.
Starch vs Rogo
Both build the agent.
One of us stays to run it.
Rogo is the strongest finance-native agent platform we have seen. The difference is not capability, it is who owns the workflow once it exists.
Facts about Rogo checked
Choose Starch if
You want one named desk workflow finished and running against your own precedent and approval rules, with us carrying the integration and the upkeep.
Where the two approaches differ.
| Axis | Starch | Rogo |
|---|---|---|
| What it is | A finished workflow, built for your desk and operated by us. | An AI platform your firm adopts and runs. |
| The general workspace | Included. Agents, automations and apps, with a library and an inbox. | Is the product. Finance-native, and broad. |
| Built for | Coverage groups and deal teams: public finance, M&A, financial institutions. | Investment banking, private equity, credit, research, asset management. |
| What it covers | One desk problem at a time, deeply. | Deal and investment work broadly: models, memos, diligence, decks. |
| Who builds the workflow | We do, with your bankers. | Your team, with Rogo's forward-deployed engineers. |
| Who keeps it current | We do. Nobody on your side maintains it. | Your team, working with Rogo. |
| Approval path | Built in. Once routed, an artifact is read-only. | Analyst review; the path is the firm's to define. |
| How it is priced | Scoped to the workflow and the desks it runs on. A build, then the running of it. | Not published. No rate card or signup. |
Deliberately absent: firm size and customer counts. A comparison settled by logo count is not a comparison of the work.
Where Rogo is genuinely ahead.
Breadth across the firm
One platform across investment banking, private equity, private credit, research and asset management.
A forward-deployed team
Rogo's agent library is built by finance professionals on their side, around a firm's own processes.
Finance-native output
Excel models, memos, diligence materials and decks are native output, not a bolt-on.
Before you decide
The questions the table does not answer.
Four things a buyer asks after the table, answered plainly. The last one is the case for not choosing us.
What onboarding actually involves
It starts with us learning how your desk works: which workflows recur, who touches them, and where the week actually goes. If Starch is not a fit for that, we say so before anyone signs anything.
If it is a fit, we build the workflow against your precedent and approval rules, tailor it to your formats, and deploy it in your own environment. A banker who has done the work and an engineer who builds it stay with it until it runs on your own documents, which is where most deployments stall. That pair stays afterwards. We carry the configuration, the integrations and the upkeep; nobody on your side maintains it.
Where your data sits
Everything lives in your tenant, in your cloud or ours. Our access is deliberately restrictive: limited to what the work requires, such as redacted logs, and permission-based rather than standing.
Your data is never pooled with another firm's and never used to train a model. Access is scoped per person and per team, with an exportable audit trail.
Does it differ from desk to desk?
Not on the parts that usually decide it. Onboarding, deployment and support work the same way whatever the desk, because the engagement is the same shape.
What differs is the product. A coverage team, an M&A team and a FIG team get different workflows, because the work is different rather than the service being different.
When not to pick us
If the workflow you need is not one we already serve, and it does not share the evidence and approval machinery the ones we serve do, we will say it is the wrong fit rather than build it anyway.
And if your team's week is mostly document creation and research, a general assistant is the honest answer, and ChatGPT or Claude will do that well. The Workspace runs a general assistant too, and it is not what we are for. Starch is for desks whose week goes on the parts either side of the writing.
Asked about Rogo
Is Starch a Rogo alternative?
Partly. Rogo is a platform your firm adopts and configures. Starch is a finished workflow for one named desk that we build and then operate.
Does Starch use Rogo, or compete with it?
We compete with it. We do not resell Rogo and we are not affiliated with them.
What does Rogo cost?
Not published. Their site has no rate card, trial or self-serve signup, so it is quoted through sales. Ask them directly.
Who maintains the workflow after it is built?
This is the difference. With Rogo your team owns configuration and upkeep. With Starch we do, and your bankers use the result.
Rogo sells to banks. Why is adoption the hard part?
Rogo surveyed twelve investment banks' technology leaders in summer 2026. Two thirds graded their own AI transformation a C, and the largest unsolved problem they named was internal change management. That is the gap between buying a platform and having it run.
See it run
Rogo is the right answer
to a different question.
Bring the desk's worst recurring problem. We will show you what it looks like finished, and who is maintaining it a year from now.
Book a demoSources and methodChecked 2026-09-16
Everything stated about Rogo on this page comes from the material below, checked on 2026-09-16. Pricing and product detail change; confirm on their site before deciding.
- Rogowhat Rogo is and who it is built for
- Rogo: Felixthe agent that produces models, memos and decks
- Rogo: Agent Libraryforward-deployed team and customer-specific agents
- Rogo: Summer 2026 surveytwelve banks on their own AI transformation
- Rogo: Series Dfunding and company scale claims
Rogo is a trademark of its owner. Starch is not affiliated with, endorsed by or partnered with Rogo. Statements about Rogo on this page come from Rogo's own public materials on the date shown and may since have changed; confirm on Rogo's site before deciding. Nothing here describes what Rogo cannot do.