Built for you

The AI stack built for real estate operators.

Deal flow, investor relations, financial modeling, and outreach — without hiring a back office.

Real estate operators run on relationships and spreadsheets. You're tracking deal flow across properties, managing LP and investor communications, modeling scenarios for acquisitions and dispositions, chasing down contracts and leases, and doing your own marketing on LinkedIn because you can't justify a marketing hire yet. Each of those activities has a tool — but stitching together HubSpot, Juniper Square, Excel, DocuSign, and a LinkedIn automation tool means five subscriptions, five logins, and zero data flowing between them. Starch bundles the tools a real estate operator founder actually uses into one platform. Your CRM knows about your investor communications. Your financial models pull live data from your bank feeds. Your LinkedIn outreach connects to your deal pipeline. And your contracts live in the same system as everything else instead of in a folder you forgot to organize.

Your Starch stack

Marketing

CRM

A customizable CRM that adapts to your workflow. Describe how you work and AI designs a CRM tailored to you — or import from an existing CRM.

Financial

Investor Reporting

Generate board-ready investor updates on a chosen cadence combining live financial metrics, AI-powered industry research, beautiful charts, and narrative summaries — then email them to your investor list.

Financial

Scenario and Runway Analysis

Model financial futures using live revenue and expense data — compare growth, headcount, and burn scenarios side by side.

OperationsComing Soon

Contract Lifecycle Management

Manage every contract from creation to renewal. AI-powered drafting, e-signature collection, automated approval workflows, and renewal alerts — all in one contract repository.

OperationsComing Soon

Contract Fidelity

Upload contracts, extract key terms, and monitor vendor compliance against actual invoices.

Marketing

LinkedIn Automation

Warm up and boost your LinkedIn profile by actively commenting on posts from your ICP and auto-accepting invites based on a custom filter. Run in auto mode, or use draft mode to receive every comment draft for approval before anything posts.

Productivity

Email Agent

AI that organizes your inbox and drafts replies instantly. Smart prioritization, automated follow-ups, and one-click actions help you reach inbox zero and get through email twice as fast.

Productivity

Meeting Notes

AI meeting notes that capture everything so you can focus on the conversation. Real-time transcription, smart summaries, automatic action items, and searchable meeting history.

Productivity

Scheduling

Share your availability and let anyone book meetings with you. Syncs with Google Calendar for real-time availability.

MarketingComing Soon

Presentation Agent

AI that builds polished presentations in minutes. Describe your message and get a complete slide deck with smart layouts, data visualizations, and on-brand design — no design skills needed.

Productivity

Project Management

A Linear-inspired project management tool built for early-stage teams. Kanban board, list view, priority tracking, and AI-powered task management — all without leaving Starch.

Marketing

Growth Analyst

Your AI-powered marketing sidekick. Connects to PostHog to analyze traffic, referrers, conversions, and retention — then delivers weekly actionable growth recommendations.

Workflows we cover for Real Estate Founders

investor-relations

finance-fpa

strategy-planning

sales-crm

marketing-growth

people-hr

compliance-legal

internal-comms

customer-support

ops-supply

Triage Property Maintenance Requests

Frequently asked questions

Is the CRM built for real estate deal flow?

Starch CRM adapts to your workflow — you describe how you track deals (properties, stages, key dates, investors involved) and the AI builds a CRM schema around it. It's not a real-estate-specific CRM like DealPath, but it's flexible enough to handle deal flow, broker relationships, and investor pipelines without the enterprise price tag.

Can I use Investor Reporting for LP updates?

Yes. Investor Reporting pulls live financial data from Stripe and Plaid, adds market context, and generates polished updates you can email to your LP list on a monthly or quarterly cadence. The reports include charts, narrative summaries, and customizable sections.

Does Scenario Analysis work for real estate modeling?

Yes. You can model acquisition scenarios, compare hold vs. sell outcomes, and project cash flow under different assumptions (occupancy, rent growth, cap rate changes). It pulls actuals from your bank feeds as the baseline and lets you adjust the forward-looking assumptions.

What about lease and contract management?

Contract Lifecycle Management handles lease tracking, renewal alerts, and e-signatures. Contract Fidelity monitors vendor and service contracts against actual spend. Together they cover both tenant-facing leases and vendor agreements.

How does LinkedIn Automation help in real estate?

LinkedIn is where real estate deals start — connecting with brokers, LPs, operators, and service providers. LinkedIn Automation handles the repetitive work: targeted outreach to your ICP, accepting inbound connection requests by criteria, and engaging with posts from your network. You focus on the conversations that turn into deals.

Do I need all of these apps?

No. Most real estate operators start with CRM, Investor Reporting, and LinkedIn Automation — those cover deal flow, LP communications, and lead generation. Add more as your operation grows.