How to run a weekly sales pipeline review on Starch

A weekly pipeline review is how you stay ahead of the quarter instead of reacting to it at the end. At its core, the job is simple: look at every active deal, figure out which ones moved, which ones stalled, and what has to happen this week to keep the right ones on track. In practice, it's the meeting that gets cut when things get busy, or the one where half the time goes to pulling the data together rather than actually talking about deals.

What the review looks like varies — a two-person team running outbound has different needs than a firm managing a pipeline of project engagements or a company with a long enterprise sales cycle. The stages differ, the fields that matter differ, the cadence differs. But the underlying job is the same: a clean, current view of what's in the pipeline, where each deal stands, and what needs attention.

On Starch, this workflow ends with something concrete sitting in front of you before the meeting starts: a live pipeline view showing deal stage, last activity, and days since last contact; a weekly summary in your inbox or Slack that flags stalled deals and newly active ones; and a CRM that reflects how you actually sell, not a generic template someone else designed. You describe what your pipeline looks like — the stages, the fields, the signals you care about — and Starch builds the surface. The review becomes about the deals, not about finding the data.