How to build an outbound email sequence on Starch

An outbound email sequence is a structured series of messages sent to prospects who haven't heard from you yet — or haven't responded. You write the emails once, set the timing and conditions, and the sequence runs until someone replies, books a meeting, or falls out of the funnel. Done well, it's the closest thing to a scalable sales rep that doesn't require headcount.

Most operators end up needing this when inbound slows down, when they're entering a new market, or when they realize referrals alone won't hit the number. The mechanics vary significantly depending on what you're selling, how long the cycle is, and what data you already have on your prospects — but the core problem is the same: write the right message, send it to the right person, at the right time, and follow up without dropping the thread.

On Starch, you describe the sequence you want — the number of steps, the timing rules, the criteria for moving someone to the next step or pulling them out — and the platform assembles the right apps and connections. Starch connects directly to Gmail and Outlook for sending and thread tracking, syncs Apollo.io and HubSpot contact data on a schedule, and enriches prospect profiles via LinkedIn through browser automation. If your target list lives somewhere else — a spreadsheet, a niche CRM, a public directory — Starch can reach that too, either through its integration catalog of 3,000+ apps or by automating the browser directly. You describe what you want built; Starch builds it.