Marketing & Growth

How to send a weekly marketing report as Event Agency Founders

Marketing & GrowthFor Event Agency Founders2 apps12 steps~24 min to set up

Every Monday you're cobbling together last week's numbers from three different places: Instagram and Facebook Insights in separate browser tabs, a Google Sheet you manually updated on Friday, and Gmail threads from vendors or clients that somehow count as 'marketing activity.' If you ran any paid ads for a client showcase or your own brand, those live in Google Ads or Meta Ads Manager — neither of which talks to the other. The report you eventually send to your business partner or post in your agency Slack is already stale by the time you finish it. You're spending 90 minutes every week on a task that should take 15.

Build this on Starch → See the apps used

Marketing & GrowthFor Event Agency Founders2 apps12 steps~24 min to set up

Outcome

What you'll set up

An automated weekly marketing digest that pulls your email engagement, website traffic, and social activity into one report — delivered to your inbox every Monday morning before you open your first vendor email

A Growth Analyst that tells you which inquiry sources actually converted to signed contracts last week, so you know whether your Instagram content or your Google presence is doing the real work

An Email Agent that surfaces which marketing follow-ups you dropped last week and drafts the recovery messages — so no warm lead from a venue showcase or styled shoot goes cold

The Starch recipe

Apps, data, and prompts

The combination of Starch apps, the data sources they pull from, and the prompts you use to drive them.

Apps used

Growth Analyst Email Agent

Data sources & config

Growth Analyst connects to PostHog via Starch's integration catalog (queried live when the weekly automation runs) and Starch syncs your Gmail data on a schedule — messages, labels, and threads refresh automatically so the Email Agent can triage and draft without you opening a tab. If your ads run through Google Ads or Meta Ads Manager, those can be connected from Starch's integration catalog and queried live when your weekly report pulls performance data.

Prompts to copy

Every Monday at 7am, pull last week's data from PostHog and Gmail, summarize which inquiry sources drove the most traffic to my contact form, which email campaigns had the highest open rates, and what content drove the most site visits. Include 3 specific things I should do differently this week. Send the digest to my email.

Every Monday morning, scan my Gmail for any marketing-related threads — vendor partnerships, styled shoot collaborators, venue reps, past leads — that I haven't replied to in more than 5 days. Draft a short follow-up for each one in my voice and flag them for my review before 9am.

Run these in Starch → or paste them into your favorite agent

Walkthrough

Step-by-step

1 Connect Gmail — Starch syncs your Gmail data on a schedule, pulling messages and labels so both the Growth Analyst and Email Agent have the full picture of last week's marketing activity.

2 Connect PostHog from Starch's integration catalog so the Growth Analyst can query your traffic, referrer, and conversion data live when the weekly automation fires.

3 If you run paid ads for your agency or client showcases, connect Google Ads and Meta Ads Manager from Starch's integration catalog — the agent queries them live when your report runs.

4 Open the Growth Analyst starter app and customize it: tell Starch which metrics matter for an event agency specifically — inquiry form submissions, contact page visits, blog post traffic from SEO, and email list signups.

5 Type your weekly digest prompt into Growth Analyst: which channels drove inquiries, what content performed, and what three things to prioritize this week. Set it to deliver every Monday at 7am.

6 Open the Email Agent (start from the Email Triage starter app) and describe your follow-up rule: any thread tagged or categorized as a vendor, collaborator, or unbooked lead that's gone unanswered for 5+ days gets a drafted reply.

7 Tell the Email Agent what your reply voice sounds like — paste in 2-3 examples of past follow-up emails you've actually sent so it matches your tone, not generic agency-speak.

8 Set the Email Agent to run its triage sweep each Monday before 9am and surface a short list: thread subject, how long it's been cold, and a one-click draft reply ready to send.

9 Review the Growth Analyst digest when it hits your inbox: note which referral sources produced actual inquiry form submissions (not just visits) and flag that for your content calendar.

10 Use the Presentation Agent — currently in development, request beta access — to turn your monthly version of this report into a polished slide deck for stakeholder reviews or client marketing recaps.

11 Every quarter, ask Starch to compare 12 weeks of Growth Analyst digests: 'Which inquiry source has consistently driven the most contact form submissions over the last 90 days?' Use that to decide where to spend time in the next quarter.

12 If you manage social posting manually or through a tool without an API, Starch can automate posting through your browser — no API needed — so your weekly report can include a confirmation of what actually went live.

See this running on Starch

Connect your tools, describe what you want, and the agent builds it. Closed beta is free.

Try it on Starch →

Worked example

Week of April 7, 2026 — Spring Wedding Season Push

Sample numbers from a real run

Organic Instagram traffic to contact form	34
Google search traffic to contact form	21
Email campaign opens (Spring availability announcement)	312
Email campaign click-throughs to booking page	47
Cold leads (no reply in 5+ days, drafted follow-ups)	6

The Monday 7am digest lands: Growth Analyst reports 55 total contact form submissions last week, with Instagram driving 34 and Google search driving 21. That's a flip from the prior week when Google was leading — the behind-the-scenes Reel you posted Thursday is the likely driver. Open rate on the Spring availability email was 41% (312 opens out of 756 sent), and 47 people clicked through to your booking page, though only 3 converted to a proposal request. Growth Analyst flags the gap: 'Your booking page conversion rate dropped from 9% to 6% week-over-week — consider whether the page copy matches the seasonal urgency in your email subject line.' Meanwhile the Email Agent surfaced 6 cold threads: two venue reps you haven't responded to since a styled shoot inquiry, one past client asking about a corporate holiday party, and three leads from your March bridal showcase who opened your follow-up email but never replied. Each one has a drafted response waiting in your review queue. You send four of them with one click, edit two, and clear the entire backlog before your 9am client call.

Measurement

How you'll know it's working

Inquiry form submissions by source (Instagram, Google search, referral, email campaign) — week over week

Email open rate and click-through rate for any outbound marketing campaigns

Cold lead recovery rate — how many dormant threads turned into booked calls after Email Agent follow-ups

Contact page visits vs. actual inquiry form completions (conversion gap)

Venue partnership and vendor collaboration outreach response rate

Comparison

What this replaces

The other ways teams handle this today, and how the Starch version compares.

Manual Google Sheets + platform exports

You own the data completely, but every Monday you're downloading CSVs from Instagram, Gmail, and Google Analytics separately and stitching them by hand — that's the 90 minutes Starch replaces.

Mailchimp reports tab

Good for email campaign stats in isolation, but it doesn't connect to your site traffic, inquiry form data, or Gmail threads, so you still need three other tabs open to get the full picture.

Hootsuite or Later analytics

Covers social scheduling and post performance, but has no awareness of whether those Instagram visitors actually submitted an inquiry form or turned into a booked event.

HoneyBook or Dubsado built-in reporting

Shows you leads and proposals inside the CRM, but has no visibility into what marketing activity drove those leads in the first place — so you can't close the attribution loop.

On Starch RECOMMENDED

One platform — growth analyst, email agent all running on connected data. Setup in plain English; numbers stay current via scheduled syncs and live agent queries.

Try it on Starch →

FAQ

Frequently asked questions

I don't use PostHog — I use Google Analytics. Can Growth Analyst still work for me?

Growth Analyst is built on PostHog as its primary data source today. If you use Google Analytics 4, you can connect it from Starch's integration catalog (the agent queries it live), and build a custom weekly digest app that pulls from GA4 instead. Describe what you want — 'every Monday, pull last week's GA4 data and summarize my top referrers, form submissions, and page performance' — and Starch builds the surface. It's not a one-click starter app like Growth Analyst is for PostHog users, but it's fully buildable.

My Gmail has thousands of threads. Will the Email Agent get confused between client emails and personal emails?

You can tell the Email Agent exactly which labels, senders, or subject-line patterns to focus on. For example: 'only look at threads labeled Leads or Vendors, or emails from addresses containing @theknotpro.com or any domain I've marked as a venue.' Starch syncs your Gmail labels on a schedule, so the agent can filter against whatever organizational system you already have. It won't touch threads you haven't flagged.

I run Meta Ads occasionally for styled shoot promotions. Will the weekly report include those?

Yes — connect Meta Ads Manager from Starch's integration catalog and the agent queries it live when your weekly automation runs. You can ask for spend, impressions, clicks, and cost-per-inquiry alongside your organic and email numbers in the same digest.

Is Starch SOC 2 certified? I sometimes handle client contact data in these reports.

Starch is not SOC 2 Type II certified yet. If your clients have strict data-handling requirements in their contracts, that's worth checking before connecting their data. For most independent event agencies running their own marketing reports, this hasn't been a blocker — but it's honest to name it.

What if I post on Instagram manually and there's no API? Can Starch still track it?

If Instagram's API doesn't surface the metric you need, Starch can automate your browser — no API needed — to pull data from pages you can log into and view. For reporting purposes, you can also describe a custom app: 'every Friday, remind me to paste in this week's Instagram reach and saves so they're included in Monday's digest alongside the automated data.' It's not fully automated, but it's a real workaround that keeps everything in one report.

Can the Email Agent draft in my voice, or will it sound like a chatbot?

You can paste examples of past follow-up emails you've actually sent into the setup prompt. The more specific you are — your sign-off, how you address vendors versus leads, whether you use 'Hi' or 'Hey' — the closer the drafts will land. You still review before sending, so anything that sounds off gets edited. Think of it as a first draft you're approving, not an autopilot.