How to send a weekly marketing report on Starch

A weekly marketing report is the ritual that keeps everyone — you, your team, investors, channel partners — reading from the same page on what's working and what isn't. At its simplest, it's a recurring summary of your key marketing metrics: traffic, signups, conversion rates, ad spend, email performance, and whatever channel-specific numbers drive your business. The hard part isn't knowing what to include. It's that the raw data lives in five different places, someone has to pull it every week, and by the time it's assembled it's already a little stale.

What this looks like in practice depends on your business — a DTC brand cares about ROAS and CAC by channel; a SaaS company wants signup trends and activation rates; a services firm might focus on pipeline coverage and content-driven inbound. The underlying problem is the same: manual assembly every Monday morning.

On Starch, you end up with a report that writes itself. The numbers from your analytics tools, ad platforms, and email provider flow into one place. Growth Analyst — Starch's pre-built marketing analytics app — connects to PostHog and emails you a weekly digest covering what changed, what's driving traffic, and where to focus. Describe anything else you need on top of that and Starch builds it: a Slack summary, a slide deck, a cross-channel dashboard. The output hits your inbox or your channel on schedule, without anyone manually stitching a spreadsheet together on Sunday night.