How to run a monthly business review on Starch

Internal Comms & Meetings16 roles covered5 Starch apps

A monthly business review is the meeting — or the document that spawns the meeting — where you take stock of what actually happened last month: revenue, burn, hiring, pipeline, key wins, open risks. Most operators run some version of it. The problem is it takes longer to prepare than to run. Someone pulls numbers from Stripe, someone else checks the bank, a third person digs up last month's deck to remember what you said you'd do, and by the time everything is in one place the meeting is already late.

What this looks like in practice varies. A SaaS founder's MBR centers on MRR, churn, and runway. A services business cares more about utilization and pipeline coverage. A CPG operator is watching inventory turns and channel margins. The underlying job — gather the data, make sense of it, decide what to do next — is the same across all of them.

On Starch, the output you walk into that meeting with is a current dashboard showing real burn rate and runway from your live bank and revenue data, a drafted narrative with your top metrics and month-over-month context, and a clean record of what was decided last time and what's still open. No exports, no copy-paste, no rebuilding the same slide from scratch. You describe the review format you want — what numbers matter, how you want them framed, where action items should land — and that structure is waiting for you at the start of every month.

Internal Comms & Meetings16 roles covered5 Starch apps
Context

Why it matters

Why this is hard today

Skip the MBR or run it on stale numbers and you make decisions a month behind reality. You miss the month burn ticked up before it became a runway problem. You forget the commitment you made to a key hire or a customer. You walk into a board or investor conversation without a clear story. Run it well and you have a documented trail of what you decided and why, which makes the next decision faster and keeps the whole team pointed at the same priorities.

Watch out for

Common pitfalls

Where this usually goes wrong

The most common mistakes: pulling cash-basis numbers from the bank without reconciling against accrual entries, so burn looks different every time someone checks. Conflating last month's actuals with the rolling average, which smooths over one-time spikes that deserve attention. Starting the prep the day before the meeting, which means the review becomes a data-wrangling session instead of a decision session. And not capturing action items in a consistent place, so you spend the first ten minutes of every MBR reconstructing what you agreed to do last time.

Toolkit

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