Marketing & Growth

How to monitor brand mentions across social as Fitness Studio Founders

Marketing & GrowthFor Fitness Studio Founders2 apps10 steps~20 min to set up

Someone tags your studio on Instagram after a great class, mentions you in a Reddit thread about 'best yoga studios in Austin,' or leaves a Google review calling out an instructor by name — and you find out three weeks later, if at all. You're not monitoring this because there's no clean way to do it. You check your Instagram notifications when you remember, you've never once looked at what people say about you on X, and ClassPass reviews only surface if a prospective member screenshots them and DMs you. Word-of-mouth is your primary acquisition channel and you're flying blind on whether it's working.

Build this on Starch → See the apps used

Marketing & GrowthFor Fitness Studio Founders2 apps10 steps~20 min to set up

Outcome

What you'll set up

A daily X (Twitter) brand mention log that tracks every public post naming your studio, your instructors, or your signature class formats — surfaced in one place without you manually searching

A weekly digest from your Growth Analyst app that connects your mention trends to what's actually driving new trial signups, so you know which shoutouts are converting and which are noise

A custom Starch app that flags any negative or unanswered mention and drafts a suggested reply, so no member complaint or question goes cold for three weeks again

The Starch recipe

Apps, data, and prompts

The combination of Starch apps, the data sources they pull from, and the prompts you use to drive them.

Apps used

X Mentions Tracker Growth Analyst

Data sources & config

X Mentions Tracker uses browser automation to pull public X posts on a daily schedule — no X API key required, Starch automates your browser session to scrape mentions and log them. Growth Analyst connects to PostHog from Starch's integration catalog, queried live when the weekly digest runs; it pulls signup counts, referral sources, and conversion rates to cross-reference against mention volume. Gmail is connected as a scheduled-sync provider so Starch can send the morning mention summaries and weekly digests directly to your inbox.

Prompts to copy

Track daily mentions of '[Your Studio Name]', '[Head Instructor Name]', '[City] yoga', and '[Signature Class Name]' on X. Log each mention with the author handle, follower count, post text, and timestamp. Flag any post with negative sentiment or a direct question. Email me a morning summary.

Every Monday, send me a digest that shows: how many new X mentions we got this week vs last week, whether our trial signup numbers from PostHog moved in the same direction, which mention categories (class shoutouts, complaints, instructor tags) appeared most, and one suggested response template for the most-engaged post we haven't replied to.

Build me a simple app with a table of this week's brand mentions sorted by the author's follower count. Show the post text, sentiment, whether we replied, and a 'Draft Reply' button that generates a suggested response I can copy. Mark anything older than 48 hours with no reply as 'Overdue'.

Run these in Starch → or paste them into your favorite agent

Walkthrough

Step-by-step

1 Install X Mentions Tracker from the Starch App Store. Open the app and tell Starch which search terms to watch: your studio name (including common misspellings), your top 2-3 instructors by name, your city plus class format (e.g., 'Austin hot yoga'), and any branded class names you own.

2 Set the tracker to run daily. Starch automates a browser session on X each morning — no API needed — and logs every matching public post to a table inside the app, with author handle, follower count, post body, and timestamp.

3 Connect Gmail as a scheduled-sync provider so Starch can send you a morning email summary of the previous day's mentions. Tell Starch: 'Email me by 7am with a list of yesterday's X mentions, sorted by the author's follower count. Flag anything that looks like a complaint or a direct question.'

4 Install Growth Analyst from the App Store. Connect PostHog from Starch's integration catalog — the agent queries it live when your weekly digest runs. If you use a different analytics tool that's web-accessible, Starch can automate your browser session to pull those numbers instead.

5 Tell Growth Analyst: 'Each Monday, pull last week's new trial signups from PostHog. Then pull the X mention count from my brand mentions log for the same week. Show me whether mention volume and trial signups moved together, and which referral sources drove the most new signups.'

6 Build a custom reply-management surface by typing into Starch: 'Create an app with a table of all X mentions from the past 7 days. Columns: author handle, follower count, post text, sentiment (positive/neutral/negative), replied (yes/no), days since posted. Add a button on each row that drafts a suggested reply in our studio's voice — warm, personal, not corporate. Flag rows where replied is No and days since posted is more than 2 as Overdue.'

7 Set up a weekly Slack or email alert — whichever you already check — that surfaces the top 3 unanswered mentions with the highest author follower counts. Tell Starch: 'Every Friday at noon, Slack me the three X mentions from this week where we haven't replied and the author has the most followers. Include the suggested reply draft for each.'

8 After 30 days, ask Growth Analyst: 'Show me the weeks where we had 10 or more X mentions. Did trial signups from PostHog go up the following week compared to weeks with fewer mentions? Which instructor names appear in mentions most often, and do those weeks show different signup patterns?' Use this to decide whether to brief specific instructors on encouraging post-class shares.

9 Expand tracking to other platforms using browser automation. Tell Starch: 'Each week, search Google for my studio name plus reviews. Log any new review text, the platform it appeared on, the rating if visible, and whether we've responded. Add it to the same mentions table.' Starch automates your browser — no Google API or Yelp API needed.

10 If you're on ClassPass or Mindbody, tell Starch: 'Log into my ClassPass business portal each week, find any new reviews or ratings posted this week, and add them to my brand mentions log with the reviewer's username and rating score.' Starch automates that session through your browser, no API required.

See this running on Starch

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Worked example

Week of March 10, 2026 — Austin Pilates Studio

Sample numbers from a real run

X mentions logged	23
Mentions flagged as unanswered questions	4
Mentions with author follower count >1,000	3
New trial signups that week (PostHog)	11
Trial signups previous week (no viral mentions)	6

On March 10th, a local Austin fitness blogger with 4,200 followers posted about their first reformer class at the studio. Starch's X Mentions Tracker caught it in the morning run and flagged it as a high-follower mention with no reply. The morning email showed 23 total mentions that week — 3 from accounts over 1,000 followers, 4 that were direct questions ('do you offer drop-ins?' and 'what's parking like?') with no replies. The reply-management app had all four flagged as Overdue by Wednesday. The studio owner drafted responses in under 10 minutes using the suggested reply button. Growth Analyst's Monday digest the following week showed trial signups at 11 — up from 6 the prior week — and tagged the blogger post as the top referral source in PostHog. That single unanswered reply, if left cold, would have cost at minimum one trial booking. The owner now spends about 10 minutes on Monday mornings reviewing the weekly digest instead of scrolling through Instagram and X manually on Sunday night and still missing half of it.

Measurement

How you'll know it's working

Weekly X mention volume by category (instructor shoutouts vs class format tags vs complaints)

Reply rate on public mentions within 48 hours — target: 100% on anything with a direct question

Correlation between weekly mention count and trial signup volume from PostHog the following week

High-follower mention capture rate: percentage of mentions from accounts with 1,000+ followers flagged and replied to within 24 hours

Negative or unresolved mention aging: average days before a complaint or question mention gets a response

Comparison

What this replaces

The other ways teams handle this today, and how the Starch version compares.

Manually checking Instagram notifications + X search

Free but you'll miss 60-70% of mentions — search only shows what the algorithm surfaces, not everything, and you're not doing it consistently anyway.

Mention.com or Brand24

Built for this exact job and covers more platforms out of the box, but starts at $40-$100/month for a dedicated mention-monitoring seat you'll pay for whether you use it or not — Starch handles this as one capability inside the same platform running your other studio workflows.

Hootsuite or Sprout Social

Strong social inbox and scheduling tools, but overkill if you're a solo founder or a two-person operation — pricing assumes a marketing team, not a studio owner squeezing this in between 6am and 7am classes.

Google Alerts for your studio name

Free and better than nothing for web mentions, but doesn't touch X or Instagram, misses misspellings and instructor name mentions, and sends you a raw email with no triage or reply workflow attached.

On Starch RECOMMENDED

One platform — x mentions tracker, growth analyst all running on connected data. Setup in plain English; numbers stay current via scheduled syncs and live agent queries.

Try it on Starch →

FAQ

Frequently asked questions

Does Starch connect to Instagram mentions too?

Instagram's API heavily restricts third-party mention access for business accounts. Starch can automate your browser session to check your Instagram notifications and DMs on a schedule — no API required — and log anything that looks like a brand mention. Tell Starch exactly what to look for and it builds that workflow. It won't be as clean as X, but it covers the gap.

Does this work if my studio name is something generic, like 'Flow Studio' or 'The Gym'?

You'll get false positives if you only track the name alone. When you set up X Mentions Tracker, give Starch more specific terms to combine: your studio name plus your city, your instructor names, your specific class brand names. The app logs everything and you review the table — it's faster than searching manually even if you have to skim a few irrelevant results.

I'm not on PostHog. Can Growth Analyst still work?

Growth Analyst is built around PostHog as its primary analytics connection. If you track signups or class bookings somewhere else — even a Google Sheet you update manually — you can build a custom Starch app that pulls from that sheet and correlates it with your mention data. If your booking system has a web interface you log into, Starch can automate a browser session to pull numbers from it on a schedule.

Will Starch actually send replies on my behalf, or just draft them?

By default, Starch drafts the reply and puts it in your review queue — you copy it and post it yourself. If you want Starch to auto-post replies on X, it can do that through browser automation, but we'd recommend only automating replies for very specific, low-risk scenarios (like 'reply to anyone who asks about drop-in pricing with this exact message') and keeping human review for anything that involves a complaint or a high-follower account.

Is Starch SOC 2 certified? I'm logging member-adjacent data here.

Starch is not SOC 2 Type II certified yet. The mention data you're tracking here is public posts, not member records, so the exposure is lower — but worth knowing if you're evaluating it against your studio's data policies.

How long does setup actually take?

X Mentions Tracker is an App Store install — you're up in under 10 minutes once you list your search terms. Growth Analyst takes a bit longer if you need to connect PostHog; budget 20-30 minutes for the full setup including configuring your weekly digest prompt. The custom reply-management surface is a natural-language build — describe what you want, Starch assembles it, and you refine from there. Most studio founders have the core workflow running same day.