Marketing & Growth

How to launch a new product or feature as Event Agency Founders

Marketing & GrowthFor Event Agency Founders5 apps12 steps~24 min to set up

When you're launching a new event package — say, a hybrid conference add-on or a 'micro-summit' product for corporate clients — the announcement lives in twelve different places at once. You're drafting the pitch email in Gmail, updating your HoneyBook service menu, posting manually to LinkedIn, and trying to remember which past clients you already told verbally at their last event. There's no coordinated launch sequence, no tracking of who opened what, and the slide deck you made to pitch the new package to a venue partner took three hours in Google Slides on a Sunday. Meanwhile, your X account goes unmonitored and you never know if anyone's talking about your brand after you announce something.

Build this on Starch → See the apps used

Marketing & GrowthFor Event Agency Founders5 apps12 steps~24 min to set up

Outcome

What you'll set up

A coordinated launch sequence that drafts outreach emails to past clients and warm leads, stages LinkedIn activity, and tracks responses — all described in plain English and built by Starch

A pitch deck for the new product or package that pulls your positioning into polished slides in minutes, ready to share with venue partners, corporate clients, or a planner network

A live tracker that monitors X for mentions of your brand after the launch drops, so you know if anyone is sharing, commenting, or asking questions — without logging in every hour

The Starch recipe

Apps, data, and prompts

The combination of Starch apps, the data sources they pull from, and the prompts you use to drive them.

Apps used

Email Agent LinkedIn Automation Presentation Agent X Mentions Tracker Task Manager

Data sources & config

Gmail is connected as a scheduled-sync provider — Starch syncs your message history so the Email Agent can match your tone across client segments. LinkedIn runs through browser automation on your behalf — no LinkedIn API needed, activity looks human-paced. X Mentions Tracker runs daily via browser automation — no X API required. Task Manager is built natively inside Starch. Presentation Agent is in beta; request access to get notified at launch.

Prompts to copy

Build me an email campaign for past corporate clients announcing our new half-day executive offsite package. Draft three versions: one for clients who booked in 2024, one for warm leads who never converted, and one for venue partners. Pull from my Gmail threads to match the tone I use with each group.

Set up LinkedIn automation that sends a personalized connection invite to corporate event managers and HR directors at companies with 100–500 employees in the Chicago metro, then comments on posts from event industry founders over the next two weeks mentioning our new offsite package launch.

Build me a 10-slide pitch deck for our new executive half-day offsite package. Audience is corporate procurement and executive assistants. Include a slide on what's included, a sample agenda, pricing tiers, three past client outcomes, and a FAQ. Clean, modern design, export to PDF and a shareable link.

Track daily X mentions of '@OurAgencyHandle' and 'OurAgencyName' and log them with the post text, author, follower count, and date. Alert me if any mention gets more than 50 engagements.

Create a task list for the launch: draft emails by Monday, approve LinkedIn copy by Tuesday, finalize deck by Wednesday, send to first 20 clients by Thursday, review X mentions Friday morning. Mark anything without a due date as P2.

Run these in Starch → or paste them into your favorite agent

Walkthrough

Step-by-step

1 Connect Gmail as a scheduled-sync provider so Starch has your client and vendor thread history. This lets the Email Agent draft outreach in your actual voice, not a generic template.

2 Open the Email Agent app and describe your launch segments: past corporate clients, unconverted warm leads, and venue partners. Paste a sample email you've sent before so the agent calibrates your tone.

3 Review the three draft sequences Starch produces. Each email references the new package by name, the client's most recent booking, and a clear call to action. Edit in-line or tell Starch 'make the venue partner version shorter and more direct.'

4 Open LinkedIn Automation and describe your ICP: corporate event managers, executive assistants, and HR directors at mid-size companies in your target markets. Set the comment cadence for posts from event industry peers and tell Starch which talking points about the new package to work in naturally.

5 Use Presentation Agent (currently in beta — request access) to build your venue-partner and corporate-client pitch deck. Describe the deck in one paragraph; Starch produces a complete layout with slide titles, body copy, and a sample agenda. Export to PDF for email attachments and a shareable link for follow-up.

6 Install the X Mentions Tracker app and configure it to monitor your agency handle and the new package name. Starch checks daily via browser automation and logs every mention with engagement data — no X API or third-party monitoring tool needed.

7 Open Task Manager and describe the full launch timeline in plain English. Starch creates the task list with priorities and due dates. P1 items (client emails out the door, deck approved) float to the top; you won't need to re-sort manually.

8 Send the first email wave on day one of the launch window. The Email Agent queues follow-up reminders automatically — if a past client doesn't respond in five days, Starch drafts a short nudge and flags it for your approval.

9 Check the X Mentions Tracker log on day two and day five. If any post mentioning your launch is gaining traction, draft a reply or repost from within Starch so you're responding while momentum is live.

10 After two weeks, pull a summary: how many emails sent, how many replies received, how many LinkedIn invites accepted, how many deck links opened (via your link shortener or HoneyBook tracking). Describe the report you want to Starch — 'give me a launch summary with response rates by segment' — and it builds the view.

11 For any inbound inquiry that comes in during the launch window, the Email Agent triages it by priority, summarizes the thread, and drafts a first response. You approve and send in one click instead of writing from scratch.

12 At the end of the launch, tell Starch to archive the campaign tasks and create a reusable checklist app for future package launches — so next time you're not rebuilding the sequence from zero.

See this running on Starch

Connect your tools, describe what you want, and the agent builds it. Closed beta is free.

Try it on Starch →

Worked example

June 2026 Executive Offsite Package Launch

Sample numbers from a real run

Past corporate clients emailed (2024–2025 bookings)	34
Warm leads emailed (proposal sent, never booked)	18
Venue partners pitched (deck sent)	7
LinkedIn invites sent to target ICP	60
Replies / inquiries received in 14 days	11
New package bookings confirmed	3
Estimated pipeline from launch ($4,800 avg. package value)	52,800

You're launching a half-day executive offsite package — $4,800 flat, capped at 40 attendees, venue-agnostic — positioned for Q3 corporate planning cycles. You have 34 past corporate clients in Gmail going back to 2023 and a list of 18 leads who got proposals but never booked. The Email Agent ingests your thread history, identifies which clients booked Q3 events last year, and drafts a segment-specific email for each group. The venue-partner deck (7 recipients) takes 20 minutes in Presentation Agent instead of three hours in Google Slides — you describe the package, the agent builds a 10-slide PDF. LinkedIn Automation runs outbound invites to corporate event managers and HR directors in Chicago and Minneapolis over two weeks, human-paced through browser automation. X Mentions Tracker catches a post from a Chicago event planner who shares your LinkedIn announcement; you reply within the hour because Starch flagged it. Fourteen days in: 11 inbound replies, 3 confirmed bookings at $4,800 each, and a $52,800 pipeline from a launch that took roughly four hours of your time to set up.

Measurement

How you'll know it's working

Inquiries generated per launch campaign (target: 8–15 in first 14 days)

Email reply rate by client segment (past clients vs. unconverted leads vs. venue partners)

LinkedIn connection acceptance rate for outbound ICP targeting

Time from inquiry to first-response email sent (target: under 4 hours)

Package bookings confirmed within 30 days of launch

Comparison

What this replaces

The other ways teams handle this today, and how the Starch version compares.

HoneyBook + Gmail + manual LinkedIn

HoneyBook handles proposals and contracts well, but there's no coordinated outreach sequence, no LinkedIn automation, and no X monitoring — you're still stitching three tools together manually for every launch.

Mailchimp for launch emails

Mailchimp sends broadcast emails fine, but it doesn't know your client history from Gmail, can't draft in your voice, and does nothing for LinkedIn or deck creation — you're still doing four jobs instead of one.

Hootsuite or Buffer for social

Scheduling posts is easy in Buffer, but it won't run personalized LinkedIn outbound to a specific ICP or monitor X for brand mentions in real time — it's broadcast only, not targeted outreach.

Canva or Google Slides for the pitch deck

Both tools produce decent slides, but you're writing every word and choosing every layout yourself — Presentation Agent takes a paragraph description and builds the full deck, which matters when you're launching and have six other things due that week.

Sprout Social or Mention for X monitoring

Dedicated monitoring tools work, but they're another subscription and another dashboard — X Mentions Tracker runs inside Starch alongside your email and LinkedIn workflow, so you're not logging into a fifth tool to check brand mentions after a launch.

On Starch RECOMMENDED

One platform — email agent, linkedin automation, presentation agent all running on connected data. Setup in plain English; numbers stay current via scheduled syncs and live agent queries.

Try it on Starch →

FAQ

Frequently asked questions

Can Starch actually write emails that sound like me, not like a generic AI blast?

Yes, because it reads your actual Gmail thread history. When you connect Gmail as a scheduled-sync provider, the Email Agent sees how you write to different client types — the slightly warmer tone you use with a returning client versus the more formal opener you use with a new corporate contact. It drafts to that pattern. You still review and approve before anything sends.

Will LinkedIn flag my account for the automation activity?

LinkedIn Automation runs through browser automation — Starch navigates LinkedIn the way a human would, at human-paced speed, not via an API. That's the design choice that keeps activity within normal LinkedIn behavior patterns. That said, LinkedIn's rules change, and no tool can guarantee zero risk. Start with conservative daily limits and watch your account health.

Presentation Agent says it's in beta. Can I still use it for a real client pitch?

Presentation Agent is currently in development. You can request beta access through Starch to get notified when it launches. For now, you can still describe your deck content to Starch and have it produce structured slide outlines that you finish in Google Slides or PowerPoint — it's less automated but still faster than starting from a blank slide.

Does Starch connect to HoneyBook or Dubsado to pull my existing client list?

HoneyBook and Dubsado are web-based, so Starch can automate through them via browser automation — no formal API integration required. For your launch outreach, though, the more practical path is using Gmail as the source of truth: your client communication history is already there, and the Email Agent builds outreach from that. You can tell Starch 'pull contacts from my Gmail threads tagged as past event clients' and it works from that.

Is Starch SOC 2 certified? I'm dealing with corporate client data.

Starch is not SOC 2 Type II certified today. If your corporate clients require SOC 2 documentation from every vendor in your stack, that's worth flagging before you connect sensitive contract data. For most independent agency workflows — drafting launch emails, monitoring X, running LinkedIn outreach — the data involved is low-risk enough that this isn't a blocker.

What if I use Outlook instead of Gmail for client email?

Outlook is also a scheduled-sync provider in Starch — messages, calendars, and contacts sync on a schedule the same way Gmail does. The Email Agent works the same way; just connect Outlook instead when you're setting up.