How to set up pipeline attribution on Starch

Pipeline attribution is the practice of tracing every deal back to the marketing touch — or touches — that started it. Which ad drove the first click? Which email got a reply that turned into a demo? Which referral channel closes fastest? Without clear answers, you're making budget decisions based on gut feel and vanity metrics instead of what's actually generating revenue.

The mechanics vary depending on what you're selling and how you sell it. A founder running paid acquisition across Google and Meta has a different attribution problem than one where deals come from LinkedIn outreach, events, and word-of-mouth with a six-month sales cycle. The right model — first touch, last touch, linear, or something custom — depends on your motion, not a best practice someone wrote for a different business.

What most operators want at the end of this isn't another dashboard to build — it's a clear answer to 'where is pipeline actually coming from?' On Starch, that answer shows up as a live attribution view connected to your CRM, your ad accounts, and your product analytics. You can ask it 'which source closed the most revenue last quarter?' and get a real number. You can get a weekly digest in your inbox that tells you which channels are pulling their weight and which aren't, with the deal data to back it up — no spreadsheet stitching, no waiting on a report from someone else.