How to run a linkedin outreach campaign on Starch

LinkedIn outreach is how most operator founders build pipeline without a sales team. You identify people worth talking to, send connection requests, follow up with a message, and try to turn a cold profile into a real conversation. The problem is that doing it at any meaningful volume — thirty, fifty, a hundred touches a week — takes more time than most operators have, and the tooling that's supposed to help either gets accounts flagged or requires a dedicated person to run it.

What this looks like in practice varies: some operators are doing founder-led outbound to enterprise buyers, others are building a referral network, others are warming up a conference room list. The underlying job is the same — consistent, personalized outreach that doesn't require you to spend an hour a day on LinkedIn.

On Starch, the end state looks like this: incoming connection requests get reviewed and accepted automatically based on criteria you set. Outbound invites go out to people matching your ICP — described in plain English, not a boolean filter. Follow-ups move through Gmail without you tracking them manually. And your CRM shows who's in the funnel, when you last touched them, and who's gone quiet for thirty days — without you updating a single field.