How to manage a paid ads budget on Starch

Managing a paid ads budget means more than setting a monthly spend limit and hoping for the best. It means knowing — in near real-time — which campaigns are converting, which are burning money, and how to shift spend before you've wasted the month's budget on the wrong channels. For most operators running their own acquisition, that visibility doesn't exist by default. Google Ads, Meta, and TikTok each have their own dashboards, their own attribution logic, and their own definition of 'performance.' Stitching those together into a single picture is a manual job that falls through the cracks exactly when you're busiest. What this looks like in practice depends on your situation — whether you're managing a handful of campaigns across two channels or running ads across multiple product lines — but the core problem is the same: you're making budget decisions with incomplete, stale, or siloed data. On Starch, the goal is a single place where cross-channel spend, ROAS, and conversion data show up together, updated automatically, with something actionable in front of you — not three tabs and a spreadsheet. The Ads Agent (coming soon — request beta access) will handle cross-channel budget reallocation and campaign pausing automatically. For now, the Growth Analyst app connects to your analytics data and sends you a weekly digest telling you exactly what changed, what's working, and where to focus next — so the numbers come to you instead of waiting for you to go find them.