Marketing & Growth

How to launch programmatic seo pages as Professional Services Founders

Marketing & GrowthFor Professional Services Founders2 apps11 steps~22 min to set up

You promised a client a pSEO landing page strategy in the proposal. Now it's three weeks later and your junior analyst is manually building URL slugs in a Google Sheet, your copywriter is waiting on a content brief that lives in someone's Notion draft, and you're about to spend your Thursday afternoon QA-ing 200 pages because there's no systematic way to verify that the right keyword, the right persona copy, and the right internal links all landed correctly. You don't have a growth engineer. You have HubSpot for leads, Notion for briefs, Google Drive for copy drafts, and Gmail threads where approvals go to die. The deliverable is late and the client is asking for a status update.

Build this on Starch → See the apps used

Marketing & GrowthFor Professional Services Founders2 apps11 steps~22 min to set up

Outcome

What you'll set up

A living dashboard that shows every pSEO page slug, its status (briefed / drafted / published / indexed), the target keyword, and the last time it was touched — pulled from your actual project tools, not a spreadsheet someone forgot to update

A weekly digest from the Growth Analyst app that pulls PostHog traffic data and tells you which published pages are getting traction, which are dead on arrival, and where to focus the next publishing sprint

An automated status report you can send to your client every Friday — generated from live data, not assembled by a senior consultant at 4pm

The Starch recipe

Apps, data, and prompts

The combination of Starch apps, the data sources they pull from, and the prompts you use to drive them.

Apps used

Growth Analyst Knowledge Management

Data sources & config

Starch connects to Notion (scheduled sync, so your briefs database is always current), Asana from Starch's integration catalog (the agent queries it live when the tracker or report runs), PostHog from Starch's integration catalog (live query powering the Growth Analyst digest), and Gmail (scheduled sync, so the weekly report hits the client's inbox automatically). Google Drive is reachable through browser automation — no API required — so Starch can check doc status or pull copy from shared folders when needed.

Prompts to copy

Build me a pSEO campaign tracker that pulls open tasks from Asana and pages from our Notion briefs database, shows each page slug, its target keyword, current status, assigned writer, and due date, and flags anything that's been sitting in 'in review' for more than 5 days

Every Friday at 4pm, generate a client-ready status report for our pSEO engagement that lists pages published this week, pages in progress, pages blocked, and a summary of PostHog traffic for pages we published in the last 30 days — email it to me and CC the client lead

Set up Growth Analyst to pull our PostHog signup and traffic data weekly and email me a digest that breaks down which pSEO pages drove the most signups, which referral sources converted, and what the week-over-week trend looks like for our top 10 landing pages

Run these in Starch → or paste them into your favorite agent

Walkthrough

Step-by-step

1 Connect Notion via Starch's scheduled sync. Your briefs database — page slug, keyword, persona, status, assigned writer — syncs on a schedule so Starch always has the current state without anyone manually exporting anything.

2 Connect Asana from Starch's integration catalog. The agent queries it live when your tracker or report runs, pulling task status, assignees, and due dates for every pSEO deliverable in your project.

3 Install the Growth Analyst starter app. Wire it to PostHog from Starch's integration catalog. The agent queries PostHog live each week and emails you a digest covering traffic trends, top-performing pages, and conversion rate changes by channel.

4 Tell Starch to build your campaign tracker: describe the columns you want (slug, keyword, persona, status, writer, due date, days-in-review), the flag logic for stalled pages, and the layout. Starch builds the app against your live Notion and Asana data.

5 QA the tracker against a known project. Pick 10 pages you know the status of and verify the dashboard matches. If a field is wrong, tell Starch what to fix in plain language.

6 Set up the Knowledge Management app and load it with your pSEO process docs — brief templates, QA checklists, client approval workflows. Now when a new analyst asks 'how do we structure a brief for this persona,' the answer is searchable, not sitting in your head.

7 Describe the Friday client status report. Tell Starch: pages published this week, pages in progress, pages blocked with reason, PostHog traffic summary for the last 30 days. Starch builds the automation that pulls from Notion, Asana, and PostHog and formats it for a client audience.

8 Set the report automation to run every Friday at 4pm. Starch syncs your Gmail (scheduled sync) and sends the report to you and the client lead automatically. No senior on a Friday afternoon assembly line.

9 Add a 'stalled page' alert. Tell Starch: if any task has been in 'in review' status for more than 5 days, Slack me with the slug, assignee, and how long it's been waiting. Wire it to Slack from Starch's integration catalog.

10 At the end of each publishing sprint, ask Starch's Growth Analyst digest to identify which pages published in the last 60 days are driving signups and which aren't. Use that output to brief the next sprint — stop guessing which keyword clusters are working.

11 When the engagement wraps, export the campaign tracker data and the Growth Analyst digests into a client deliverable. Tell Starch to compile a summary: total pages published, average time from brief to publish, top 5 pages by traffic, conversion rate trend. Send it as the final report.

See this running on Starch

Connect your tools, describe what you want, and the agent builds it. Closed beta is free.

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Worked example

Q1 2026 pSEO Engagement for a B2B SaaS Client — 180-Page Sprint

Sample numbers from a real run

Pages briefed in Notion	180
Pages with Asana tasks created	180
Pages flagged 'stalled in review' at week 3	23
Senior hours saved on Friday status reports (12 weeks × 3 hrs)	36
Pages driving >50 sessions in first 30 days (per PostHog)	41
Conversion rate on top pSEO cluster (PostHog, week 8)	3.2

By week 3 of the engagement, the campaign tracker caught 23 pages stuck in review — a problem that would have surfaced at month-end in the old Google Sheet world. The stalled-page Slack alert fired on day 6 for a cluster of 8 pages assigned to one writer who was waiting on client image assets. That got resolved in 24 hours instead of the usual 'we noticed at the retrospective' timeline. The Friday client report automated 36 senior hours over the 12-week sprint — hours that went back into actual delivery. At week 8, the Growth Analyst digest showed that the 'AI tools for [vertical]' keyword cluster was converting at 3.2% against a baseline of 1.1% for the broader campaign. The next sprint brief went entirely into that cluster. The client saw the data in their Friday report the same day the analyst saw it — no filtering, no delay.

Measurement

How you'll know it's working

Pages published per sprint vs. pages briefed (velocity ratio — are briefs converting to live pages or piling up?)

Average days from brief to published (your delivery speed, visible to the client)

Percentage of published pages with >50 sessions in first 30 days (PostHog — early signal on keyword quality)

Stalled-in-review rate (pages sitting >5 days without movement — ops health metric)

Senior hours spent on client reporting per month (the number you're trying to drive toward zero)

Comparison

What this replaces

The other ways teams handle this today, and how the Starch version compares.

Google Sheets + manual Notion exports

Free and familiar, but someone has to update it — and that someone is usually a senior consultant who should be doing something else.

Airtable with Zapier automations

More structured than Sheets, but you'll spend a week setting up the zaps, another week fixing them when an API changes, and you still have to build the client report by hand.

Kantata (formerly Mavenlink) or Teamwork

Built for professional services project tracking, but priced for 50+ seat firms and takes months to configure — overkill for a 12-person consultancy running one pSEO engagement at a time.

Agency-specific PSA tools (Productive, Scoro, Accelo)

Good utilization and billing features, but they don't know what PostHog is, and your client status report still gets assembled by a human on Friday afternoon.

Looker Studio dashboards

Free and visually clean for the client, but someone has to build and maintain the data connections, and you're back to a senior spending time on reporting infrastructure instead of delivery.

On Starch RECOMMENDED

One platform — growth analyst, knowledge management all running on connected data. Setup in plain English; numbers stay current via scheduled syncs and live agent queries.

Try it on Starch →

FAQ

Frequently asked questions

Does Starch actually connect to Notion and Asana, or do I have to export data manually?

Notion is a scheduled-sync provider — Starch syncs your pages and databases on a schedule, so your briefs and page records are always current without anyone exporting anything. Asana is available from Starch's integration catalog; the agent queries it live when your tracker or automation runs. You connect both once, and they stay connected.

Can Starch pull PostHog data for the Growth Analyst digest, or does it only work with Google Analytics?

PostHog is the primary connection for the Growth Analyst starter app. Connect it from Starch's integration catalog; the agent queries it live each week and builds the digest. If your client uses Google Analytics 4, that's also reachable from Starch's integration catalog.

We use Google Drive for all our copy drafts and client deliverables. Can Starch reach those?

Google Drive is reachable through browser automation — no formal API connector required. Starch can check doc status, read content from shared folders, or interact with Drive files as part of a workflow. It's not a scheduled sync, but it works.

Is Starch SOC 2 certified? Our clients sometimes ask about data security before we connect their tools.

Starch is not SOC 2 Type II certified yet. If your client has a hard requirement for SOC 2 Type II before connecting their HubSpot or Stripe data, that's worth flagging upfront. It's on the roadmap. For most boutique pSEO engagements where you're connecting your own agency tools — Notion, Asana, PostHog — this isn't typically a blocker.

Will Starch store historical pSEO performance data, or does it only show live data?

Starch is built for live data surfaces, not long-horizon data warehousing. PostHog and Asana are queried live when your apps and automations run. If you need a persistent archive of every PostHog data pull going back 18 months, Starch isn't the right place for that storage — your PostHog account is. What Starch does is pull, summarize, and surface the data you need at the moment you need it, and send it somewhere useful (a dashboard, a Slack message, a client email).

Can I publish a client-specific version of the campaign tracker so they can view it without logging into Starch?

Right now, Starch apps are for operators building and running their own workflows. The Friday automated report sent via Gmail is the cleanest way to give clients visibility without giving them a Starch login. If you want a more interactive client-facing view, you could push the data to a Google Sheet or Notion page via automation and share that link — Starch can write to those on a schedule.

How long does it take to set this up? We're mid-engagement and I don't have two weeks to configure a new tool.

The Growth Analyst app is a starter template — connect PostHog, describe your digest preferences, and it's running. The campaign tracker is a custom build, but you're describing it in plain language to Starch, not configuring fields in a project management tool. Realistically: Growth Analyst live in under an hour, campaign tracker and Friday report automation in a day if your Notion database is already structured and your Asana project is current.